5A, Kotler: What Does It Stand For? 5A, Kotler: What Does It Stand For? The 5A model is a customer behavior model developed by Philip Kotler, a renowned marketing professor. This model provides a framework for understanding the customer journey from awareness to advocacy. Let’s delve into what each ‘A’ stands for: Awareness The …
Author Archives: Eric Hugi
POST| Earned Value, Planned Cost, ROI
Earned Value, Planned Cost, ROI: The Triad of Project Management Success Project management is a complex field that requires a deep understanding of various metrics and methodologies. Among these, Earned Value (EV), Planned Cost (PC), and Return on Investment (ROI) are three critical components that can make or break a project’s success. These metrics provide …
POST| Difference between KPI and OKR
Difference between KPI and OKR Decoding the Alphabet Soup: KPIs and OKRs As the tech industry continues to evolve at a rapid pace, so does the language we use to describe the tools and processes that drive it. Two terms that have become increasingly prevalent in the world of business strategy are KPIs (Key Performance …
POST| What CSCW stands for?
What CSCW stands for? Unraveling the Intricacies of CSCW: A Deep Dive into Collaborative Work in the Digital Age As the world becomes increasingly interconnected, the way we work is undergoing a seismic shift. The rise of remote work and the need for efficient collaboration across geographical boundaries has led to the emergence of a …
TERM| CSCW
CSCW: A Comprehensive Overview CSCW: A Comprehensive Overview Computer Supported Cooperative Work (CSCW) is a field of study that focuses on the way technology can help groups to work together more effectively. It is a multidisciplinary field, combining aspects of computer science, sociology, and psychology, among others. At its core, CSCW is about understanding …
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