TERM| Personas

 

Personas to Describe What This Stand For?

Personas to Describe What This Stand For?

Personas are fictional characters created to represent the different user types that might use a service, product, site, or brand in a similar way. They are used in design thinking and user experience design to help to understand and cater for users’ needs, experiences, behaviours and goals.

Personas are not real people, but they represent them throughout the design process. They are imagined and synthesized based on a combination of qualitative and quantitative user research.

Personas can be incredibly useful in understanding the needs, goals, and observed behavior patterns of your users. They can help to identify and understand the users’ needs, experiences, behaviours and goals.

For more detailed information, you can visit Wikipedia.

References

1. Interaction Design Foundation: Personas

2. Nielsen Norman Group: Personas