TERM| Hype Curve

 

Understanding the Hype Curve

Understanding the Hype Curve

In the realm of Information Technology, Project Management, and Business Management, the term Hype Curve often surfaces. But what does it stand for?

The Hype Curve is a graphical representation of the life cycle stages a technology goes through from conception to maturity and widespread adoption. It is a method of representing the adoption of a marketing strategy or innovation. The curve is divided into five key phases: the Technology Trigger, the Peak of Inflated Expectations, the Trough of Disillusionment, the Slope of Enlightenment, and the Plateau of Productivity.

For more detailed information, you can visit the Hype Curve Wikipedia page.

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